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PFS introduces online financial service

TELECOMWORLDWIRE-3 February 2006-PFS introduces online financial service(C)1994-2006 M2 COMMUNICATIONS LTD http://www.m2.com

A new service to match financial advisers to the financial needs of consumers, has been introduced through the website of the Personal Finance Society (PFS), a professional organisation that examines financial advisers.

PFS said the service matches consumers with advisers with specialist qualifications

and has introduced the service through the consumer section of its site at http://www.pfs.org. Consumers are given access to PFS's membership database, enabling them to search for advisers with particular qualifications to suit their requirements - a Chartered Financial Planner for example.

The IFA Promotion (IFAP), an organisation promoting independent financial advice, expressed concern that consumers seeking independent advice might be misled. It claimed the website lacks differentiation between tied and multi-tied advisers and independent ones and warned that people may be referred to an in-house advisor who is unable to advise on the whole market.

According to the PFS, consumers will be given a choice of advisers, but said they might opt for qualifications rather than independence.

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COPYRIGHT 2006 Ingram Investment Ltd.
COPYRIGHT 2006 Gale Group

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